Once a Customer - Always a Customer.      Chris Daffy

February 2001, 300 pages, £16.95,

ISBN 1-86076-164-X

Once a Customer, Always a Customer will make all business people view their organizations and customers in a new light. It shows beyond doubt that exceptional customer service can be the key differentiator that will enable any company to beat its competitors.

In this revised third edition - which includes a new chapter on e-service - Chris Daffy, the UK's leading expert on customer service, provides practical advice and real-world examples from Europe, the US and elsewhere on service strategies and techniques that will make you "famous for service"!

"Chris Daffy knows a secret most of the other management writers don't: the really, really clever thing is to be able to present great ideas, simply . . . You recognise really good ideas at once, because they are the ones that make you think 'Of course! That's obvious!'   This book is full of them."

Ian Parsons, eCustomerServiceWorld.com

NB. Chris's book now has a 5-star rating from Amazon.co.uk readers.

---

How to WOW your customers is Chris' new book. It is written for front line people and is packed full of simple, easy ways to turn standard, ordinary services into sensational, extraordinary ones.  There are less than 20,000 words and just 90 small pages so it can be read in a couple of hours. It's also written in Chris' easy to read style with lots of stories and real life examples.

What makes this different is that the book is designed so that it can be published in different formats specifically for individual organisations. you can therefore have from  a few 100 to a few 1000 booms printed with a special cover for your organisation and pages included to cover any specific issues that are important to your business.

If this is of interest please contact Chris on 01663 766300 to discuss your requirements.